Wake Up project cover
REFRAMING BRAND

Design is about perspective. We approach every challenge from multiple angles—reframing problems into possibilities. From digital to phygital products, from brand identities to spatial experiences, we believe the best solutions emerge when you shift the angle.

SMELL THE FOREST project cover
SMELL THE FOREST HOW DO BABIES LEARN TO SMELL THE WORLD?
M1ND project cover
M1ND MAKING STRATEGY VISIBLE
INNER project cover
INNER OBJECTS THAT MAKE YOU PAUSE
FUFU project cover
FUFU A WALL THAT GROWS WITH YOUR CAT
coming soon
THE SNAKE IS IN MY BODY project cover
THE SNAKE IS IN MY BODY WHEN CERAMICS REFUSE TO SIT STILL
BUJUYIGE project cover
BUJUYIGE TRADITION WOVEN INTO MOTION
NEW SKIN project cover
NEW SKIN GIVING DISCARDED TEXTILES A SECOND LIFE
LUMORPH project cover
LUMORPH WHERE CERAMIC MEETS LIGHT
BISCUIT project cover
BISCUIT 105 MODULES, ENDLESS STRUCTURES
TOPO project cover
TOPO DESIGNING SILENCE INTO A SPACE
RAY-E project cover
RAY-E RETHINKING THE X-RAY, FOR ANIMALS
VAGAKEY project cover
VAGAKEY HEALTH YOU CAN WEAR
POSE project cover
POSE A WASHBASIN THAT ADAPTS TO EVERY BODY
PUMP IT UP project cover
PUMP IT UP TURNING RAW TECH INTO SOMETHING YOU RECOGNISE
心生 XINSHENG project cover
心生 XINSHENG TURNING THERAPY INTO DAILY RITUAL
WAKE UP project cover
WAKE UP A COFFEE BRAND THAT ACTUALLY WAKES YOU
ENSHI project cover
ENSHI RESTAURANT BRAND IDENTITY
BIANZHONG project cover
BIANZHONG ANCIENT BELLS, REFRAMED FOR THE WORLD
FRANKFURT CHINA FESTIVAL project cover
FRANKFURT CHINA FESTIVAL WHERE TWO CULTURES SHARE A STAGE
WORKSHOP: FUTURE WORKSPACE project cover
WORKSHOP: FUTURE WORKSPACE HOW WILL WE WORK AFTER THE WORLD CHANGED?
confidential

Portrait of Yixuan Li
YIXUAN LI Co-Founder Product Design
Portrait of Zhuzhu
ZHU ZHU Co-Founder Digital Design
Portrait of Yeqi Jia
YEQI JIA Co-Founder Industrial Design

From multiple perspectives, we turn ideas into experiences people understand, use and remember.

Service process overview
Service Process
Service process detail

Design in the AI era service diagram

RAY-E product design reference

Product

Product Design — Concept to Production, Seamlessly

  • User research & market analysis
  • Concept ideation & validation
  • Industrial design & CAD engineering
  • Prototyping (3D printing, CNC, etc.)
  • User testing & iteration
  • Design for manufacturing (DfM)
  • Manufacturing partner coordination
  • Material selection & sustainability

Medical Design — Care Meets Innovation

  • Clinical research & concept
  • Medical device design
  • HMI/UI design
  • Prototyping
  • Regulatory compliance

Ceramic Design — Craft, Function and Production

  • Material research & ceramic application
  • Form concept development
  • Surface, glaze & color exploration
  • Product function & user experience
  • Prototyping & sample testing
  • Craft process & production guidance

Digital

Digital Design — Intuitive Experiences, Measurable Impact

  • User research & strategy
  • Information architecture
  • UI/UX design
  • Prototyping
  • User testing & iteration
  • Design systems
  • Development handoff

Web & App Design — Intuitive Flows, Precise Interfaces

  • User flow & information architecture
  • Wireframe & interaction design
  • Responsive web design
  • Prototyping
  • Usability testing
M1ND digital design reference
Wake Up brand design reference

Brand

Brand Design — Differentiate, Resonate, Grow

  • Brand research & strategy
  • Brand graphic language
  • Brand applications
  • Brand guidelines
  • Implementation support
  • Brand evolution

Visual Identity — Distinct, Consistent and Memorable

  • Logo design & symbol development
  • Social media & communication templates
  • Brochure design
  • Color & visual system
  • Implementation support

Book Design — Content to Page, with Clarity

  • Cover design & page layout
  • Image editing & visual rhythm
  • Art direction & visual concept
  • Print file preparation

Culture

EU Market Entry — Compliant, Confident

  • Pre-market consultation
  • Testing & validation
  • Compliance strategy
  • Post-market services

Exhibition Design — Space, Story and Experience

  • Exhibition concept & narrative development
  • Spatial planning & visitor journey
  • Display system & installation design
  • Prototyping & on-site adjustment (Germany)

Workshops — Research, Testing and AI-Driven Ideation

  • UX research & user insights
  • User needs & behavior insights
  • AI-assisted ideation & concept development
  • Usability testing & experience evaluation
  • Design strategy & opportunity mapping
LUMORPH culture and material reference

AWARDS